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Eco-friendly cigarettes? Gucci going green?

June 26, 2010

Marlboro Earth

This is a very interesting article that a friend posted on Facebook (thanks Yanjie!) and once I saw it, I thought it was truly blog-worthy. So, Marlboro Earth, a new eco-friendly cigarette claims to gradually eliminate the causes of global warming and environmental destruction at their source.

Read the full article here:

“By killing off the No. 1 threat to the environment, new Marlboro Earths will have a long-term effect on the overall health of our planet,” Philip Morris spokesperson Janet Weiss said. “If everyone in America does their part and joins our new green-smoking movement, then together we can eradicate man’s destructive practices once and for all.”

According to a press release from Philip Morris, the new environmentally friendly cigarettes work by employing powerful carcinogens that accumulate in the lungs of smokers, slowly breaking down their vital organs and eliminating the danger posed to the overpopulated planet by the human race.

Because Marlboro Earths take decades to work, the company stresses that people should start using them as early as possible, ideally during childhood or adolescence, in order to maximize the product’s effectiveness.

“We’ve got to get everybody on board, the sooner the better,” said Weiss, stressing that nothing less than the fate of the planet was at stake. “It doesn’t take much. As few as two packs of Marlboro Earths a day can make all the difference in the world.”

“Go ahead,” Weiss continued. “Light up, breathe in, and help save Mother Earth.”

Although industry research indicates people do offer some secondary benefits to the planet, such as recycling programs and wind power generators, studies have concluded these efforts fail to offset the disastrous potential of humanity.

According to Philip Morris, Marlboro Earths are the first green product to address that threat head-on.

“Wildlife habitat encroachment, climate change, the exploitation of precious natural resources—they can all become a thing of the past,” said James Freedman, a member of the marketing team tasked with branding the new product. “Smoke these cool, clean Marlboro Earths every chance you get, and you’ll reduce your carbon footprint to zero in no time.”

Added Freedman, “Plus, you’ll look really sophisticated and glamorous while doing it.”

The new cigarettes, released in limited test-market cities over the past two months, will be ready for a national rollout in mid-June. An ad campaign with the slogan “Marlboro Earth: Saving the Environment One Customer at a Time” has already been launched, and the product’s iconic new packaging, which is similar to the traditional Marlboro design but also features a tree, is reportedly testing “through the roof” with consumers.

In initial product trials, the eco-cigarettes have proven popular among smokers.

“I leave work three to five times a day to stand outside and help the environment,” said longtime smoker Sam Davies, an office worker in Raleigh, NC. “And the best thing about them is they make saving the planet incredibly addictive. After only a few hours, I get the uncontrollable urge to go out and help the environment some more.”

Philip Morris executives stressed that the new cigarettes, which contain the same great taste smokers have come to expect from Marlboro, but with nearly three times the tar and carbon monoxide, could make a huge difference in as little as 40 to 50 years, cutting down on urban sprawl, overpopulation, and eventually helping to enrich the soil with powerful fertilizers.

Gucci goes green

I read this article in Urban (The Straits Times) yesterday and the article explained that Gucci, is the latest luxe label to introduce eco-friendly shopping bags. Other brands who have “gone green” include the likes of Stella McCartney, Salvatore Ferragamo and Prada (although Prada’s way of “going green” was to launch a range of reusable Bring Your Own shopping bags which cost a whopping $360 each!!).

The process of going green is simply just launching eco-friendly boxes and shopping bags certified by the American eco organisation Forest Stewardship Council (FSC).

FSC certification offers forest managers rewards for managing their forests the FSC way – following the highest social and environmental criteria there are. In some instances rewards can be in the form of price premiums. But increasingly, FSC certification is rewarded with improved access to environmentally sensitive markets. Also, more and more governments and leading businesses specify FSC certified materials in their purchasing programs. Here is the FSC Certification process:

So, the article reads: “Gone is the ostentatious gold-hued glossy packaging that the Italian brand’s fans are familiar with” as if people only valued packaging… oh wait, perhaps they do! I couldn’t help but be critical of this move by Gucci, as well as the other brands to see it as just another cost saving measure and a marketing strategy. It’s probably true in some sense, but many would fail to notice this aspect. Less plastic lamination on shopping bags and boxes, and using cotton ribbons instead of polyester ones to tie up exquisite purses and bags (as it they’re necessary in the first place) will without a doubt help Gucci to save costs, therefore making “going green” an easy alternative.

This perhaps is summed up perfectly by the president and CEO of Gucci Mr Patrizio Di Marco in a press statement featured in the article: “The world’s leading brands are rightly judged today not just on the quality of their products and services, but also on the way they act towards the environment”.

I might be over critical on this issue, but some one has to be. Does on really need all that fancy packaging in the first place? What more can high fashion brands do to cut down their waste and emissions? Perhaps turning off their store lights and having less advertisements would be a good start. Maybe even not printing receipts? While it’s a good start, let’s not get too carried away with going “green”. The word has been seriously tainted.


3 Comments leave one →
  1. Samantha permalink
    November 9, 2010 9:21 pm

    wait, do you realize the Cigarette article is from The Onion, a fake news source?

    The Onion is a satirical newspaper published by Onion, Inc.

    The Onion uses invented names in all its stories, except in cases when public figures are being satirized. Any other use of real names is accidental and coincidental.

  2. Mellow permalink*
    November 12, 2010 2:03 am

    Hi Samantha, thanks for your comment! Yes in fact I do 🙂 What I had intended with this post is to call to attention issues of “greenwashing” and to highlight the use of “eco”, “green” and “sustainable” in mass, popular culture products on the market today. I’m glad you pointed this out actually… because no one else bothered!

  3. March 30, 2015 1:55 pm

    When someone writes aan post he/she retains the image of a use in his/her
    mind that how a user can know it. Thus that’s why this post is perfect.

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