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WANTED: Earth-friendly, Adventurous Females

April 29, 2010



Largely a marketing ploy in my opinion, but the 2010 Timberland Eco-Love Survey reveals that men want a little more green goodness in their lives, by combining the other goodness – women.

Here are some of the results:

54% of men would question whether to start a relationship with someone who litters. Others would ponder if a woman was worth dating if she doesn’t recycle (25%), leaves the lights on when not at home (23%) or drives a gas-guzzler (21%).
1/4 of men think “green” women make better life partners (24%) or friends (27%) than those who aren’t so environmentally responsible. 58% of Americans think there are one or more advantages to having eco-conscious women in their lives.
41% of men would be more interested in an “adventure” date like hiking or rock climbing or a charity or service-focused date like tree planting, rather than the traditional “dinner and a movie” date.
When it comes to today’s hottest “eco-lebrities,” men say Cameron Diaz (27%) and Kate Hudson (26%) would inspire them to go green.

Rather interesting, but to be taken with a pinch of organic salt. The press release provides more emphasis on ‘greening your love life’, which one can do so with purchase of Timberland products. That said, I’d like to see the results of a survey with female participants.

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One Comment leave one →
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