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(Singapore) Over 1,200 Young Leaders Engaging about 100,000 on Climate Change

March 26, 2010

On 27th March, 2010, Environmental Challenge Organisation (Singapore), also known as ECO Singapore, will hold the public outreach campaign – Earth Hour @ Heartlands 2010.

Earth Hour Singapore is the local rendition of the annual international event created by WWF Australia (The World Wide Fund for Nature), to be held on the last Saturday of March (27th March 2010) from 8.30pm, that encourages households and businesses to turn off non-essential lights and electrical appliances for one hour, driving awareness of the need to take action on climate change.

ECO Singapore is the leading youth social enterprise advocating sustainable lifestyles for youths in Singapore and the region.

Started in 2008, Earth Hour @ Heartlands has been carried out successfully for the past two years that grew from one location to over five targeted heartland areas this year.

In 2009, with the support from all five Community Development Councils (CDCs) and various partners, the Earth Hour @ Heartlands successfully worked with over 1,500 youth that reached out to over 20,000 households (more than 100,000 residents) island wide.

“We believe we need to make sure people start taking responsibilities of their own action at home. And hence, we felt it was a good opportunity to have young people to be the catalyst to share with the heartlanders in promoting such messages” Wilson Ang, President of ECO Singapore.

On 27th March this year, ECO Singapore will continue working with various CDCs, secondary schools and corporate partners to celebrate Earth Hour and show commitment to the global call of energy saving.

On the morning of 27th March, 2010, over 100 students from Siglap Secondary School will start the entire outreach of the day by visiting residents in the Pasir Ris region and promoting awareness of energy saving.

In the same afternoon, over 1,000 student volunteers will go door-to-door outreach in HDB blocks in the heartland areas and shopping malls in Orchard Road to promote             awareness on Earth Hour and climate change, meanwhile inviting residents and passers-by to attend the evening events planned by our youth volunteers including movie screenings, performances by acoustic bands, game carnivals and pledging.

Key details of the Earth Hour @ Heartlands 2010 are as follows

Date: 27 March 2010

Official launch: 8:30 pm

Countdown Venues:

  • Fengshan Community Centre
  • Hong Kah North Community Centre
  • City Square Mall
  • Damai Secondary School
  • ION Orchard

Outreach Area:

  • Bedok
  • Hougang
  • Pasir Ris
  • Braddel
  • Little India
  • Orchard

Student volunteers:

  • St. Anthony’s Canossian Secondary School
  • Raffles Institution
  • West Spring Secondary School
  • Damai Secondary School
  • Siglap Secondary School
  • Dunman High School
  • Victoria Junior College
  • Tanjong Katong Secondary School
  • Broadrick Secondary School

Event partners :

  • The World Wide Fund for Nature (Singapore)
  • Central CDC, Northeast CDC, Southeast CDC and Southwest CDC
  • Starbucks Coffee
  • Coca-Cola Singapore
  • CapitaLand
  • City Development Limited
One Comment leave one →
  1. Hui Ju permalink
    March 27, 2010 5:54 am

    Haha omg yay! This is cool!
    It is a pity I have a major national examination this year.
    Would definitely like to do this with you guys next year.
    Must call me okay!
    I am pretty disappointed in my school for not really caring about the envt and stuff. They put all their focus on sports and academics. We don’t even have a garden! 😦
    Which makes me pretty upset. And no recycling campaigns. My pri sch had so much of it that i enjoyed. Deprived of greenery so much for the past 4 years.

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