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Earth Hour HQ to relocate to S’pore

February 22, 2012

TODAYonline — Climate change movement Earth Hour is moving its global headquarters to Singapore.

The global movement, which has been based in Sydney, Australia since it launched in 2007, is expected to move to Singapore in May.

Earth Hour encourages individuals, businesses and communities to switch off their lights for one hour on the last Saturday of March every year.

The Singapore headquarters is expected to lead the campaign’s outreach to businesses.

Earth Hour executive director and co-founder Andy Ridley said Singapore offers the level of connectivity and opportunity the campaign needs to move forward.

“Great for business, great for communications, brilliant for digital. And it’s got great people who can work for us,” he said.

Added Mr Ridley: “To move to Singapore in a geographical sense makes total sense – Earth Hour is growing really big in India and in China and in Indonesia, as well as Latin America and the (United) States. So many reasons to move here.”

This year’s Earth Hour event will take place on March 31 at 8.30pm. The Singapore event will be held at Orchard Road, and organisers are hoping for a 6,000-strong turnout.

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